This project promotes the conservation of the Pantanal through a different kind of photographic safari, in which the animals do not lose their wild nature, but stop seeing the safari vehicles as a threat. This responsible ecotourism initiative provides a source of income to the region’s inhabitants and owners, uniting sustainable practises with social progress. The fascination provoked by the jaguars and the experience of the safaris are used as tools to change the opinion about these animals and raise awareness to the visitors and the Pantanal inhabitants that preservation is a synonym of development.